Display box



Nov. 7, 1933.

R. AU'LAMBERT 1,934,312

DISPLAY BOX Filed Jan. 4, 1929 Shets-Sheet 1 INVENTOR, I Russell 2iZamerii A TTORNEY.

NOV. 7 1933. R LAMBERT 1,934,312

" DISPLAY BOX Filed Jan. 4, 1929 2 Sheets-Sheet 2 INVENTOR,

A TTORNE Y.

Patented Nov. 7, 1933 UNITED STATES PATENT OFFICE DISPLAY BOX Russell A.Lambert, Springfield, Mass. Application January 4, 1929. Serial No.330,333 9 Claims. (Cl. 206-44) This invention relates to improvements indisplay boxes.

An object of the invention is to provide a foldable display box forexhibiting articles of merchandise, as toilet articles, on a storecounter or in any other suitable location.

A further object is to so construct the box that the articles to beexhibited shall be located in or occupy an inclined position in order toreadily attract the attention of chaser.

A still further object is to provide connecting members for displayingone of the closure covers at an angle, whereby the printed matterthereon may be readily observed.

A further object is to provide two top or cover members in which theoutside one is to be used beneath the bottom for retaining the displaybox at an angle.

A further object is to use the front of the container as a ground orbottom display and is so constructed that the box as a whole will nottip sidewise, but will remain stable and in an upright position.

The container, or display box, is formed with slots, or openings in thetop and at the rear edge of the top for the purpose of tucking in thetwo folding cover members of the box. A slot in the top of the containeris used to retain the outer cover of the container in a closed position.

A brace portion, or member, is formed as a hinged part of the frontdisplay tab for retaining the tab in a fixed upright position, and,which tab is designed to be folded into an opening in the 35 braceportion, when the cover is closed. The brace and tab portion comprisesthe inner cover.

Further objects and nature of the invention will be fully set forth inthe detailed description and in the appended claims.

Referring to the drawings:

Fig. 1 is a developed plan view of the one piece material composing thedisplay box.

Fig. 2 is a perspective view showing the box when in use in an inclinedposition for display 45 purposes.

Fig. 3 shows the box closed.

Fig. 4 is a vertical sectional view on the line 44 of Fig. 2, showing indotted lines the different folding operations of the two top covers, andthe base or ground members, and

Fig. 5 is a transverse sectional view on the line 5-5 of Fig. 3.

Referring to the drawings in detail:

1 designates the bottom portion of the box, 2 and 3, the opposite sideportions which are folda prospective pured upward on the dotted lines 4and 5. 6 and 7 are small flaps that are folded inward, as shown in Fig.2 for forming a support for the inner and outer covers, when they areclosed. 8 is an integral portion of the bottom 1, which is folded on theline 9 to form the back of the box. 9 is a member, which is folded up onthe line 10 and against the member 8. The members 8 and 9' are closedand locked in place with the pieces 11 and 12 by means of the tongue 13and slots 14 and 15. 16 is an extension of the side portion 2 which isfolded on the line 17 to form the top member, which is secured to theside 3 by means of an adhesive substance on the flap 18. The top member16 is formed with a slit 19 which is for the purpose of receiving theend 20 of the outer cover member, which comprises the part 21, the flapend 20, which folds on the dotted line 22. Integral with the cover part21 are the two foldable portions 23 and 24 on the lines, 25 and 26. 2'7and 28 are two triangular shaped pieces which are foldably connected tothe outer cover part 21. These pieces are foldable on the dotted lines29 and 30 into vertical planes for providing rigid supports for thebottom of the box, as shown in Figs. 2 and 4. The end flaps 31 and 32are formed with looking notches 33 and 34, for retaining the pieces 27and 28 in vertical planes or in planes at right angles to the cover 21,as shown. The inner cover comprises the pieces 35, 36, 3'7 and 38, whichare hinged together at 39, 40, and 41. The piece 35 is formed with acurved portion 35, which folds into the opening 35", shown in Fig. 4.This curved portion is for the purpose of placing printed matterthereon, for indicating or describing the merchandise in the boxindicated at 41'. This portion is clearly shown in use in Fig. 2. Thetongue piece 38 is inserted in the opening or space 42, see Fig. 4, atthe top and rear edge of the box. The pieces 36 and 37, therefore, serveas a substantial brace for the curved advertising receiving portion 35'.When the inner cover is closed, the curved part 35' is placed in theopening 35", and the four pieces are then moved into their position onthe front of the box, as shown by the arrows 43, 44. The end piece 38 isinserted into spaces 45 at the lower ends of the flap pieces 6 and '7.

Fig. 3 shows the box in its closed position, with the triangular shapedpieces at the side of the box, only the piece 28 shows.

The arrow 46 shows how the portions 23, 24,

21 and 20 are folded and placed under the bot-. tom. The dotted line 47indicates the folded 0 line between the portions 23 and 24. The portion23, I term the "ground display" part of the box for receivingadvertising matter.

It will also be observed from the arrow 48 how the top or front cover isfolded, when the box is to be closed and the end 20 tucked into the slot19.

From this description, it will be seen-that I have provided a one piecedisplay box that provides several important features, the inclinedposition, the double cover, a brace for the inner cover, when used foradvertising, a "ground display" feature, and means for retaining the boxin a position to prevent its tipping sidewise. It should be particularlyobserved from Figs. 2 and 4 that the line of vision of the observer isnormal or at a right angle to the surface of the articles 41, which arebeing offered for sale, as shown by the arrows 48 and 49. In otherwords, the observers line of vision is normal to a plane which isparallel total) the small flaps 6 and '7, and the surface 23. This is animportant feature, since the contents of the display box is veryeffectually displayed, which is not the case when they are located in aplane that is nearly horizontal.

The extension position, 20', see Fig. 4, prevents the box from tippingrearwardly, as it forms a support.

What I claim is:

l. A foldable display box comprising a one piece member, said memberhaving top, bottom and side portions, the cover members including twooverlapping portions, one of the cover members having score lines forfolding the same under the bottom for imparting an inclined position tothe box, and the other cover member having a hinge portion fordisplaying a sign and a brace portion for retaining the sign in a fixedposition, the brace portion being located in an opening in the rear topedge, and the said foldable cover member having an end which is retainedin a slit in the top portion, when this cover is in its closingposition.

2. A foldable display box formed from a single piece of material, whenfolded, to receive the goods to be displayed, a portion of said piecebeing directly attached to and foldable under the forward edge of thebox to elevate the same.

3. A display box having an open front, a cover for the box having scoredportions for folding the same under the front edge of the box and fortilting the box rearwardly, the tilting portion being designed toreceive advertising matter and the degree of tilting being normal to theline of vision.

4. A display box formed from a single piece of material, a tab portionof the piece extending upward from the opening, another portion beingfoldable under the lower front edge for inclining the box rearwardly,the tab portion and the said foldable portion being located in the sameplane and designed to receive advertising matter.

5. A display box formed from a single piece of foldable material, twocovers, display portions located both above and below the articlereceiving opening, and located in the same plane, said portions beingdesigned to receive advertising matter thereon and both portions being apart of an inner and outer cover, respectively.

6. A display box formed from a single piece of foldable material, twocovers, display portions located both above and below the articlereceiving opening, said portions being designed to receive advertisingmatter thereon, the display portion below the opening being a part ofone of the covers and serving to tilt the box rearwardly.

7. A one-piece foldable display box member having a bottom portion, ascored extension part connected to the bottom portion for providing afoldable support for the bottom portion when the display box is open anda cover when the box is closed, said part having triangular-shaped wingportions for imparting a rearward inclined position to the display box,when in use. and lateral flap inter-engaging-means integral with thesaid wing portions for retaining the wing portions in vertical planes,whereby the display box and its contents is prevented against lateraldisplacement, and a top member formed with a slit and which top memberis an extension of a side member of the box and to which top member adisplay tab is connected, said slit receiving an end portion of saidscored extension part which end portion is for the purpose of retainingthe cover member against displacement from its normally closed position,as described.

8. In a display box, a cover therefor, the cover having a connectingintermediate part foldable upon itself and which is attached to thelower front edge only of the box, the connecting foldable part servingto elevate the front lower edge of the box for imparting an inclinedrearward position to the box for displaying its contents, whereby theline of vision of the observer is substantially normal to the plane ofthe front of the box, said cover further having a part that isinsertable into a slit in a top member of the box when the box isclosed.

9. In a display box formed with a front display opening and transverseopening adjacent the rear edge of its top portion and a transverse slitbetween the rear and front edges of its top portion, two coverstherefor, an inner cover utilized as a display tab when open andconnected to the front edge of the top portion and retained in an openposition by tucking its outer free end into said opening adjacent therear edge of the top portion, and an'outer cover connected to the frontedge of the bottom portion of said box, said outer cover having a scoredconnecting part which is foldable inwardly against the bottom of the boxfor imparting a rearwardly inclined position to the display box, saidouter cover having a free end which is tucked into said slit between thefront and rear edges of the top portion when the outer cover is closed,whereby protection for the inner cover or display tab and doubleprotection for the contents of the box is obtained.

RUSSELL A. LAMBERT.

